Submission

Hermès – The Magic Shoe

This project aims to highlight the richness of the collection of shoes for
Hermès women by presenting them in interactive devices integrated into the store. This little curiosity firm offers the visitor different visual and sound experiences in order to discover the different shoes under a new eye. Indeed, whereas shoes are often considered as a simple accessory, it is however one of the objects with which we interact the more everyday: knotting shoelaces, pulling a tongue, wearing out your soles when walking.... These gestures, we don't consider, and which are repeated daily and in a monotonous way, are here celebrated. While some pieces directly evoke the mechanical and artisanal world, others are directly inspired by the shape, material or character of the shoe to propose unique experience.


https://vimeo.com/290317507

Hermès – The Magic Shoe

This project aims to highlight the richness of the collection of shoes for
Hermès women by presenting them in interactive devices integrated into the store. This little curiosity firm offers the visitor different visual and sound experiences in order to discover the different shoes under a new eye. Indeed, whereas shoes are often considered as a simple accessory, it is however one of the objects with which we interact the more everyday: knotting shoelaces, pulling a tongue, wearing out your soles when walking…. These gestures, we don’t consider, and which are repeated daily and in a monotonous way, are here celebrated. While some pieces directly evoke the mechanical and artisanal world, others are directly inspired by the shape, material or character of the shoe to propose unique experience.

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