Billboards do not interrupt the landscape.
They replace it.
Faces, bodies, and promises of success occupy visual space until they become more present than reality itself.
The landscape is no longer a backdrop, but a surface onto which desire is projected, repeated, and normalized. It is no longer represented: it is incorporated.
Images do not represent the world.
They anticipate it and impose it.
These images do not document advertising, but its assimilation into reality.
Billboards do not sell objects. They sell states of being.
In this fusion of nature and visual construction, success appears inevitable—almost biological—and therefore profoundly artificial.

Learn more here