In the design, I wanted to capture something unique and something that connects with people in their everyday lives, doing their laundry.

The idea slipped to me in an unnoticeable, almost mindless moment when I was reluctantly loading my washing machine and watching the drum spinning round and round seeing if my washing up liquid was safely put inside.

That repetitive, almost hypnotic motion clicked me to capture that subtle, overlooked rhythm of clothes swirling, what are the clothes talking about inside the washing machine? Will my socks ever meet back as a pair in the washing machine?

Learn more here