“Empress Elisabeth Reimagined in Times Square“

In February 2025, Empress Elisabeth of Austria appeared on four massive screens in Times Square through #AuraofSisi, a collaboration with German artist Layla Vladi. Two exclusive artworks, with Web AR tech, transformed the empress from static portrait to living presence, visible to millions at the center of New York City.

With 4 million Instagram followers and an international reputation, Vladi continues to reimagine cultural icons for a digital age, evident with this tribute to Empress Elisabeth and a statement on the evolving ways we encounter history today.

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