I see design as a way of creating connection, using visual communication to make complex ideas accessible and bring overlooked stories into focus. My practice is grounded in research, storytelling and empathy, with interests in culture, identity, memory and lived experience. Working across editorial, campaigns, image-making and visual identity, I explore the relationship between personal experiences and wider cultural narratives. Archival material, participant stories and found objects inform my process, helping me question assumptions and build thoughtful, authentic narratives. I bring together images, objects, words and memories to communicate complex ideas. Balancing clarity with emotion, I create thoughtful, human-centred work that encourages reflection and connection.
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