Xinyi Shao is a visual designer, specializing in brand identity, editorial design and research. Her work has been recognized and awarded by Core77 Awards, TDC, Graphis Awards, Communication Arts Awards, Creative Communication Awards, IDA Design Awards. Influenced by her former finance background, her emphasis on reasoning and precision has made her value research and process, which brings originality and depth to her work. Within a root in typography and interests in technology, she explores new ways of making according to the rapidly changing world and media environment. She holds an MFA in graphic design from ArtCenter College of Design and a BS from Southern University of Science and Technology.

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