23.04.09 by Jeff

Onwards by James Jarvis

Lovin’ this animation by James Jarvis. Directed by Richard Kenworthy, and music courtesy of Caribou (“Crayon” was a great choice). Nike did sponsor this piece but I am enjoying this trend of really unobtrusive marketing.













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Kyle

    This completely blew me away.. I don’t think I can remember when an animation online has seriously captured so much of my attention.

    I really enjoyed the way he did the shading of the runner.. especially coming down that hill, it really surprised me.

    So simple and basic with it’s colour, but so much depth to it – the music added another dimensions.

    I agree if sponsors are going to support this kind of advertising, i’m all for it. I would love to find some type of online directory showcasing all sorts of advertising campagins, but in every language all countries, for the same products, organized by date.. I’m sure there are a lot more of these hidden gems out there.

    Anyways thanks for finding this!

  • Diorama

    Great job and I love Caribou

  • great video!

  • chris

    amazing! i love how they changed the view of the runner, totally cool.

  • dale

    Oh man, the rain scene! the night scene! the fluidity of the animation! This video made all of my hair stand on end.

  • Danilo

    Awsome!!
    Im speechless!!!

  • smoooth

  • GT

    wow. reeeeaaaaal nice. and agreed on the tune choice – brilliant. surely the movement was mapped on a real runner as its so fluid. great job. GT

  • woOoOoOoOoO0oO0ow increible me gusto mucho, es muy tranquilo y la musica also buenisima

  • more!!!!!!!!!!!

  • ROB

    WOW!





23.02.17 by Staff

Artist Spotlight: Gregory Euclide

New work by artist Gregory Euclide. Click here for previous posts. See more images below.

Read More

23.02.17 by Staff

Reader Submission: Adam Wilkoszarski

Lovely series by photographer Adam Wilkoszarski from Poznań, Poland. Discovered via our February Reader Submissions. See more images from “After Season” below!

Read More

23.02.17 by Staff

An Elaborate Snow Drawing by Artist Sonja Hinrichsen

Another incredible snow drawing by artist Sonja Hinrichsen (previously featured here)! Made in the snow covering Lake Catamount in Colorado last year, the site-specific piece pays homage to the Yampa River which used to run through the valley.

Helped along by roughly 50 community participants, the group’s route not only coincides with the course the original river took, the abstract designs created from their tracks in the snow mimic the meandering flow of water. See more images of “Yampa River” below!

Read More

22.02.17 by Jeff

Photo of Namib-Naukluft National Park in Namibia Looks Like a Painting

This is not a painting! The image above is a photo by Frank Krahmer (see the image larger). I saw this pop up on Reddit and had to investigate.

The image is from Namib-Naukluft National Park which is part of the Namib Desert (considered the world’s oldest desert according to Wikipedia). I found a similar image on National Geographic which gives you a sense of the scale of the dunes and camel thorn trees. The image below was shot by Frans Lanting.

Read More

22.02.17 by Staff

“Black Drawings” by Artist Michael Aaron Lee

New York City-based artist Michael Aaron Lee covers paper with grease pencil before cutting through with a printmaker’s gouge, uncovering the white underneath. See more images from “Black Drawings” below.

Read More