23.04.09 by Jeff

Onwards by James Jarvis

Lovin’ this animation by James Jarvis. Directed by Richard Kenworthy, and music courtesy of Caribou (“Crayon” was a great choice). Nike did sponsor this piece but I am enjoying this trend of really unobtrusive marketing.

Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

  • Kyle

    This completely blew me away.. I don’t think I can remember when an animation online has seriously captured so much of my attention.

    I really enjoyed the way he did the shading of the runner.. especially coming down that hill, it really surprised me.

    So simple and basic with it’s colour, but so much depth to it – the music added another dimensions.

    I agree if sponsors are going to support this kind of advertising, i’m all for it. I would love to find some type of online directory showcasing all sorts of advertising campagins, but in every language all countries, for the same products, organized by date.. I’m sure there are a lot more of these hidden gems out there.

    Anyways thanks for finding this!

  • Diorama

    Great job and I love Caribou

  • great video!

  • chris

    amazing! i love how they changed the view of the runner, totally cool.

  • dale

    Oh man, the rain scene! the night scene! the fluidity of the animation! This video made all of my hair stand on end.

  • Danilo

    Im speechless!!!

  • smoooth

  • GT

    wow. reeeeaaaaal nice. and agreed on the tune choice – brilliant. surely the movement was mapped on a real runner as its so fluid. great job. GT

  • woOoOoOoOoO0oO0ow increible me gusto mucho, es muy tranquilo y la musica also buenisima

  • more!!!!!!!!!!!

  • ROB


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