Rodrigo Medina was governor of Nuevo Leon, my home state in Mexico, from 2009 to 2015. It was a transformative time when economic growth and opportunity were coupled with corruption and the rise of drug crime. Life was defined by money, with power-starved at the top fighting for everything- real estate, political influence, and social clout. The rest of society acted as mere witnesses of their own inadequacy. With no social consciousness to rely on, they thought that the ordeals of living in a materialistic city would keep them distracted. Medina’s time was part of our mythical Norteño identity’s continuing degradation when the rising tension caused by economic disparity began to form.