Guicho Flores is a video director, commercial editor, and documentary photographer known for balancing social realism with cinematic style. His works seek to blur the line between fiction and non-fiction.

Born in Mexico, Guicho moved to Austin to attend The University of Texas. He began his career at LatinWorks, a former Ad Age A-List agency specializing in multicultural advertising. He eventually was signed by Beast Editorial to handle all of the company’s Texas-based Hispanic work and general market edits. He freelances as a video director and photographer.

Guicho’s work has been shortlisted at the AICP awards and featured in BooooooomTV, Noisey, and Remezcla. His photographic work has been exhibited in Monterrey’s Centro de las Artes and Museo de Arte de Sonora.

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