Brief
Brand and create an innovative alcoholic drink with
a strong sense of place for a U.K. market.
Solution
The series of cans individually reflect the energy and
vibrancy of the famous annual Notting Hill Carnival.
The designs and names of each drink draw from both
the heritage of London’s street signs, as well as the
modern graffiti created in the carnival. The Notting Hill
brand will be promoted and sold in the carnival itself.
