12.09.12 by Jeff

Amazing music video created using multiple projections

Willow Sweater music video
“Sweater” by Willow. This is the best music video I’ve seen this year! Shot with 3 video projectors, beaming images onto two walls and the floor. Puma kinda already did it (here), but I think the simplicity of this works even better. Watch the video below!

Directed by Filip Sterckx / filipsterckx.be













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Baby_Tantrum

    the honest of it is what makes it so nice. clever, yet easily digestible = the way to go now a-days.

  • WOW!

  • josh

    holy crap. great idea.

  • Stian Rasmussen

    So Good!!!! 

  • Pvozniak

    Amazing! 

  • eeeps

    Like a transparent magic trick. The “trick” is obvious, part of your brain still sees “magic”, seeing both simultaneously & watching them play & delight within a simple idea & tight constraints is the really real magic.

  • Bill Galusha

    Jeff – I’m surprised you didn’t mention this one: 

    http://www.obscuradigital.com/work/detail/nike-hyper-elite-platinum/
    Created to help launch a new line of college basketball jerseys for Nike in early 2012. 

    -bill

    • thanks bill, never actually saw that one before!

  • loved the jump at 3:05.  Gave me chills.  The climax of the song and of animation.  Good stuff!

  • lepetitfaon

    beautiful! 





22.07.16 by Jeff

Artist Spotlight: Jonas Burgert

jonasburgert38

A selection of paintings by Berlin-based artist Jonas Burgert. More images below.

Read More

22.07.16 by Jeff

Artist Spotlight: Oda Jaune

odajaune36

I can’t stop looking at these paintings by artist Oda Jaune, who was born in Bulgaria and now lives and works in Paris. They’re just so weird! I love them. More images below.

Read More

22.07.16 by Jeff

Illustrator Spotlight: Nicolas Dehghani

Nicolas-Dehghani35

Some fantastic work by Paris-based illustrator Nicolas Dehghani. More images below.

Read More

22.07.16 by Jeff

Artist Spotlight: Amy Sol

amysol35

A selection of paintings by artist Amy Sol. More images below.

Read More

21.07.16 by Staff

Colourful Woven Masks by Designer Bertjan Pot

Masks2

A fantastic ongoing project by designer Bertjan Pot. Started in 2010, “Masks” emerged from an attempt to make a carpet out of brightly coloured rope. See more non-carpets below!

Read More