12.09.12 by Jeff

Amazing music video created using multiple projections

Willow Sweater music video
“Sweater” by Willow. This is the best music video I’ve seen this year! Shot with 3 video projectors, beaming images onto two walls and the floor. Puma kinda already did it (here), but I think the simplicity of this works even better. Watch the video below!

Directed by Filip Sterckx / filipsterckx.be













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Baby_Tantrum

    the honest of it is what makes it so nice. clever, yet easily digestible = the way to go now a-days.

  • WOW!

  • josh

    holy crap. great idea.

  • Stian Rasmussen

    So Good!!!! 

  • Pvozniak

    Amazing! 

  • eeeps

    Like a transparent magic trick. The “trick” is obvious, part of your brain still sees “magic”, seeing both simultaneously & watching them play & delight within a simple idea & tight constraints is the really real magic.

  • Bill Galusha

    Jeff – I’m surprised you didn’t mention this one: 

    http://www.obscuradigital.com/work/detail/nike-hyper-elite-platinum/
    Created to help launch a new line of college basketball jerseys for Nike in early 2012. 

    -bill

    • thanks bill, never actually saw that one before!

  • loved the jump at 3:05.  Gave me chills.  The climax of the song and of animation.  Good stuff!

  • lepetitfaon

    beautiful! 





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