A delightfully nostalgic series by photographer Jesse Rieser. Starting back in 2015, Rieser has been documenting the shifting landscape of American retail as shops transition away from traditional brick-and-mortar locations in favour of e-commerce. As he further explains, the ongoing archive is a testament both to the passage of time and unabashed sentimentality:
“Like memories, familiar retail entities are fading away. Today, they stand as modern-day ruins and architectural artifacts that reach into the not-so-distant past of our own maturing interests and evolving identities. ‘The Changing Landscape of American Retail’ is an exercise of looking to the past and peering into the future, serving as a metaphor of how technology is accelerating cultural change in the modern world. I know you can’t fight change, but that doesn’t mean you can’t be sentimental.”
See more images below.
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